Our experts
are your assets

With us, only the very best people for the job ever work
on your precious project!

Each of the ‘brand superheroes’ below are demonstrable
experts in their given creative field, with years of proven
experience. They are part of the SIM7 creative team because
they can be counted on to deliver truly brilliant results –
every single time.

And crucially, all of us love what we do. We’re lucky enough
to have our dream jobs and know there’s nothing better than
doing the sort of work that gets delighted calls from clients,
high-fives in the studio and admiring glances from our peers.

SIM7 Team

Meet the team

Simeon de la Torre, SIM7

Simeon De la torre
Founder & Creative Director

Prior to founding SIM7, Sim was a freelance creative copywriter with 20 years’ experience of working
for national and international brands and agencies. A former journalist, his credits and bylines have
appeared in more than 30 of the world’s biggest magazines and newspapers, and his portfolio
includes interviews with global business leaders, film actors, sportspeople and musicians. 

Sim helped shape the men’s magazine phenomenon of the late 1990s and early 2000s and was
instrumental in the launches of three of Britain’s most widely-read titles. He has written two books –
one a sports bestseller – was a scriptwriter for a (terrible) daytime TV programme and has worked
on radio and in front of camera as an occasional pundit/commentator. Today, Sim continues his
adventures in print media as the Business Editor for easyJet’s Traveller magazine.

Our Brand

  • Clare de la Torre


    Clare has been a partner in the business since 1999 and is responsible for the day-to-day operations, looking after our accounts and general administration. She applies her impeccable organisational skills to our key accounts and ensures that every project remains on budget and on deadline.

  • Henry John

    Director of Partnerships

    Henry is responsible for creating and nurturing the business partnerships that fuel our agency and get us all excited about coming to work in the morning. He has 25 years of business development experience across the creative, publishing and technology sectors, and has helped to bring many award-winning and internationally-respected projects to life.

  • Ashley Best

    Digital Lead

    Ashley has been freelancing for over eight years and his work is split between three disciplines: web, animation and music. He has worked with brands including: Virgin Media, John Lewis, Dolce & Gabbana, Audi, Sage and Thompson Holidays. Ashley specialises in producing bespoke music for moving pictures and his creative efforts can be heard on TV, at the cinema and all over the web.

  • Jay Roerade

    Design lead

    An award-winning designer and branding specialist, Jay puts his heart and soul into every project and has developed a first-class portfolio that encompasses branding and creative concepts, editorial, digital, surface pattern, and even hand painted signage. He is a typographic ninja.

  • Nicky Weelen

    Copy Lead

    Our trusted – and not to mention brilliant – copywriter spends much of her time helping businesses to develop their tone of voice and wow with their online copy and content. She has written for brands such as Craghoppers, Gtech and Cotton Traders and has a particular knack for writing in rhyme, which she would like to show off on a project some time.

  • Matt Crowe


    Keen to tackle even the most challenging of briefs, Matt has been part of our team for several years. Having worked on projects for Santander, 3 Mobile, Akzo Nobel and Walkabout, Matt’s branding strengths include typography and a keen eye for consistency.

  • Georgina Best

    Account Manager

    Georgina is a vastly experienced project manager (not to mention a stickler for detail). Having worked both within agencies and client-side, she understands the importance of an agile approach to project management and continually puts her clients first. She is adaptable and will quickly align with your preferred method of managing projects.

  • Pete Martin

    Video Production

    Pete heads-up our longstanding video partner, Band Films. He runs two busy studios and counts brands such as Dyson, Intel and BMW amongst his list of hire clients. Alongside the studio, Pete delivers a full production service, shooting in his studio, in the air (drone videography) and on location.

  • Michael McKelvaney


    An adaptable and creative developer with many years’ experience, ‘Macca’ creates both hardware and software products and understands the importance of User Centred Design & UX, both of which are essential to building successful products. Specialties include: Research & Development, network management and software development.

  • Eifion Jones


    Eifion is a filmmaker, sound designer and animator with a passion for storytelling. He has more than 10 years’ media industry experience ranging from the BBC to brands such as FIVE, ROLAND, HP and PWC, as well as award-winning independent film and art projects.

  • Rebecca Faith


    Having worked behind the lens for over 20 years, Becs has photographed everyone from public figures to local entrepreneurs, and creates stunning website or product shots either in the studio or on location. Her previous clients include the Soil Association, National Lottery, Forestry Commission and Pukka Tea.

  • Patrick Woodcock


    Since graduating with a first-class degree in Computing from Oxford Brookes, Patrick has built websites and software for clients in a wide range of sectors. He specialises in working closely with customers to understand their needs and is often commissioned to develop standalone products such as CMS addons, games and mobile apps.

  • Sarah Wolf

    Public Relations

    Sarah Wolf is an experienced communications professional who understands that a good brand is nothing without a great story. She has spent many years in international PR agencies working for clients such as Eli Lilly, GlaxoSmithKline and Proctor and Gamble, and is adept at every aspect of comms delivery.

  • Claire Dunling


    ‘Duns’ has been copywriting for over five years and enjoys a varied workload that includes blogging for legal firms and backpacker websites to creating content for a marketing agency that specialises in UK travel. She also turns her hand to environmental writing and has secured features on water initiatives in industry-leading publications.

  • Graham Southorn


    Graham has been writing professionally since he trained as a journalist over 20 years ago. Today, he specialises in business, technology and science-related content. In the past, he edited market-leading B2B and consumer magazines, including South West Business Insider, BBC Focus and BBC Sky at Night.

  • Chelle Dixon


    Since graduating in 2002 from Edinburgh Napier University with BA (Hons) Graphic Communications, Chelle has gained a wide range of top-level experience, having worked in editorial design for national publications and for creative agencies both large and small across the UK. Scottish-born (but now Bristol-based), Chelle enjoys drawing, painting, illustration and print making.